Wally amos1/29/2024 After listening to this extraordinary mix of voices, you’ll know how to craft, deliver – and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Norma Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. MORE ABOUT TELL TO WIN To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of ‘voices’ – master tellers with whom he’s shared experiences. In no time he became the hero of a story called Famous Amos, building it to a national brand so irresistible that it was ultimately bought by the Kellogg Company and is still going strong thirty years after Wally sold it. Amos dropped out of high school, but earned his G.E.D. “The cookie is a representation of how I feel about life, you know?” he told Guber. He moved to New York City’s Harlem at age 12 to live with his Aunt Della. But ever since he sold his company and lost the right to use his own name his earnings have seen a downfall. There was a time when Wally Amos made hundreds of thousands of dollars with his Famous Amos cookies. Still don't."īut still, his business flourishes, with a Famous Amos diet chocolate soda and a hot chocolate mix in the works.Īnd yes, there'll be other Famous Amos cookie studios.Wally Amos, founder, Famous Amos Cookies & Peter Guber As of now, Wally Amos has a net worth of merely 20,000. "You know, some people want to be doctors or lawyers," he said. "I never wanted to do this for a living," he said. I said to myself, `I can't believe I'm eating chocolate chip cookies for breakfast.' "Īmos says he can't believe he's in the cookie business either. "I was at a business meeting one morning and I was eating them. "The cookies sell themselves because everyone likes chocolate chip cookies." He said he never thought about exposing them to the public's palate until five months before his first store opened. To me, that was a success just to be able to open."īut then Amos's success story isn't the usual saga of slaving over a hot stove to find an original recipe that would create a new kind of market and spawn a host of imitators.Īmos was born in Tallahassee, Fla., but he began baking cookies as a 12-year-old when his family moved to New York City. They never asked me that when I opened my first store. "People are just now asking me how it feels to be successful. Amos, who turned 71 this month, is co-founder and shareholder of Uncle Wally’s Muffin Co. He was the host of the ‘Learn to read’ program. He acknowledges "business is great," without being more specific, but he says the number of studios he has is not a measure of his success. Wally Amos is a Tallahassee, Florida-based businessman, television personality, and author. Now, 11 years later, 35 Famous Amos studios steadily churn out cookies Stateside.įive studios are in Singapore, with two in Hong Kong, two in Malaysia, two in Indonesia, and a couple in Canada to help rake in the dough.īut Amos isn't counting. They're different because I'm different."ĪMOS OPENED his first cookie studio in Hollywood, Calif., March 1975. "I never said they were the best," he said, "they're just different. Before becoming a cookie mogul, Wally was. He admits, though, that his cookies "aren't the best cookies out there." The Famous Amos brand was created by Wally Amos, an entrepreneur and TV personality originally from from Tallahassee. But for Wally Amos, the cookie king who has cashed in on America's love affair with the chocolate chip, fame isn't the name of the game.Ĭontrary to his company's catch phrase, the 50-year-old father of the Famous Amos cookie franchise says "being famous is no big deal."Īrriving without fanfare at Hiroo's Famous Amos cookie studio in Tokyo last week wearing an oversized, weather-beaten trenchcoat and blowing a kazoo, Amos looked more like a street-smart schoolteacher than an entrepreneurial cookie mogul.Īmos was in Japan to promote his creations at all 12 cookie studios here.
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